Hair Loss News

Advanced Hair Studio (AHS), a UK-based company, has again been found to be in violation of advertising codes by the Advertising Standards Authority in the UK.

According to the Advertising Standards Authority, regulators have upheld complaints against AHS’ non-broadcast ads on five occasions in the past five years and have told them to seek advice from the CAP Copy Advice team on all their future ads.

In this particular complaint Australian cricketer Shane Warne was featured in a print advertising campaign for AHS.

The national press ad for Advanced Hair Studio (AHS) was headlined ” ‘ADVANCED HAIR, YEAH, YEAH!’ Says cricket legend, Shane Warne”.  Next to a picture of Shane Warne the ad stated “Shane Warne uses the Advance Hair and Scalp fitness program AHS-FP”.  The ad featured a testimonial from Warne, which stated “I’ve been hearing it for years but to me I’ve always taken it as ‘warning’. And that warning is - if I didn’t do something about my fine and thin hair they could well be chanting ‘baldy!’ So see Advanced Hair Studio … and your hair will be looking better than ever.  Don’t wait until it’s too late, get your FREE ADVANCED HAIR CHECK! and heed the Warne-ing today!”

The regulators ruled that Warne’s words in the ad implied he had received treatment that would either stop his hair from falling out or regrow it, even though the company had provided no evidence its product cured baldness.

They found that the statements in the ad violated several clauses of the Committee of Advertising Practice (CAP) code of conduct and were misleading.

The Advertising Standards Authority ordered AHS to avoid implying in future ads that AHS-FP could prevent or reverse hair loss or that Shane Warne had undergone treatment for hair loss.  If Shane Warne was used in future ads for AHS-FP, the ad should do no more than suggest that the advertised treatment had a cosmetic effect.