Hair Loss News

Schwarzkopf & Henkel, a Division of Henkel Consumer Goods, Inc, which owns the popular Schwarzkopf brand of hair care products, has signed a licensing agreement with Human Pheromone Sciences, Inc. to use their pheromone technology in their hair products.

Human Pheromone Sciences, Inc. is a technology-based company which is involved in research and product development efforts on new compounds that have been previously identified as stimulating the emotional centers of the human brain.

Known as pheromones, these chemicals trigger an innate behavioral response in another member of the same species.  In other words, these chemicals can cause a member of the opposite (or same) sex to be physically attracted to you.

Schwarzkopf has developed a line of hair care products incorporating human pheromones called got2b magnetic.

“We are looking forward to working with Schwarzkopf & Henkel as they look to expand the use of the Company’s patented technology in the very exciting hair care market,” a spokesperson for HPS indicated.

Under the terms of the Agreement, HPS granted the Licensee a non-exclusive worldwide license to certain HPS patents in exchange for an initial cash payment and future royalties on sales of Schwarzkopf & Henkel’s got2b magnetik(R) hair care products.