Hair Loss News

CINCINNATI — Two-time Academy Award-winner Hilary Swank announced that she has committed to grow, cut and share her long hair with Pantene Beautiful Lengths.

This incredibly personal donation will be part of a year-long association between leading actress Swank and Pantene’s unique charitable campaign. In her new role, Swank will star in a Pantene Beautiful Lengths print public service announcement (PSA) and encourage people across the US and Canada to follow her example.

Pantene has partnered with the Entertainment Industry Foundation(TM) (EIF) to create Pantene Beautiful Lengths, a campaign that inspires people to grow, cut and donate their healthy hair to make free real-hair wigs for women who have lost their hair due to cancer treatment.

I have lost multiple family members to cancer and witnessed their struggle first hand. I’ve never heard of anything quite like Pantene Beautiful Lengths, and I’m proud to be asked to promote the goals of such a unique and heartfelt program,” explains Ms. Swank. “It’s an honor to be associated with Pantene’s campaign, and I just hope that my contribution will help to inspire others to get involved in whatever way they can.”

Since its launch in July 2006, Pantene Beautiful Lengths has attracted the hearts and the hair of women, men and children across the continent. Regardless of whether individuals donated in a private gesture at their local salon, or joined others in the growing phenomenon of community cutting events, their generosity has already resulted in more than 17,000 ponytail donations overall, a Guinness World Record(TM) and the distribution of 2,000 free, real- hair wigs.

For more information about Pantene Beautiful Lengths and ways to participate, visit www.beautifullengths.com or the Pantene Beautiful Lengths Blog http://beautifullengths.wordpress.com/.