Hair Loss News

WEST BRIDGEWATER, Mass. — Nothing can boost a woman’s self-confidence and attitude more than wearing the hair she always dreamed of but never thought she could have.

Especially Yours(R), a division of Specialty Catalog Corp., the leading company in direct marketing of wigs and hairpieces for black women, has announced an exclusive U.S. and Canada licensing agreement with Simi Belo, inventor of the revolutionary NewHair(R) natural-looking hair wear. Especially Yours(R) has also launched a direct response television campaign targeted to black women.

“Today’s time-challenged, over-scheduled woman is looking for versatility without sacrificing glamour,” said Jessie Bourneuf, president of Specialty Catalog Direct. “Once considered the domain of grandmothers and women with medical hair loss, today’s wigs, hairpieces and hair extensions are giving women all across America the freedom to unleash their true inner beauty while at the same time, eliminating bad hair days.”

“Celebrities such as Beyonce, Paris Hilton, Tyra Banks, Madonna, Halle Berry and Celine Dion utilize wigs, hair extensions and hairpieces to help ensure that they always have beautiful hair, day in and day out,” Bourneuf stated. “For the average consumer who wants to update her look or change her hairstyle for the summer or fall without damaging her own natural hair, she too can glam up her look with a wig, hairpiece or hair extensions.”

Wigs are an essential beauty item for many black women. Although African- American women comprise only 13 percent of the total female population in the United States, they purchase more than 50 percent of all retail wigs, weaves and hairpieces sold to women. Catalog and online sales of wigs, hairpieces and hair extensions are growing exponentially. Thirty percent of African-American women prefer purchasing their wigs from catalogs.

“Black women wear wigs as fashion accessories and as time-savers, as well as to give their hair a rest from the treatments required to help manage their hair,” Bourneuf said. “Sales of wigs are growing as more and more women seek to supplement their beauty arsenal with the right wig, hairpiece or hair extensions”.

“There are many looks and many types of wigs, hairpieces and hair extensions to choose from,” Bourneuf added. “Especially Yours(R) and Specialty Catalog Corp. can give you advice, teach you what’s hot and help you choose the styles and looks that are right for you.”

For more information, visit www.especiallyyours.com.